Twisted Ice Cream is a conceptual ice cream parlor that offers a unique way of serving the desert –– using machines to combine and dispense two or more flavors of a patron’s choice. The owner Jim is a long-time resident of Cleveland, Ohio and enjoys emphasizing his urban origins in the brand’s identity.
Twisted Ice Cream puts up to four flavors of ice cream through machines that combine and dispense them, which is where the business gets its namesake.
The website for the business is based on the previous visual concepts of urban multi-colored art but scaled back because of the limitations of web page design and the crucial need to be an accessible site. The landing page quickly introduces visitors to the business and has clear, organized sections of information with short introductions to the other pages of the site – flavors, about the company, and its charitable work and merchandise for sale.