Category
Branding / Print Design / Packaging Design
Twisted Ice Cream is a conceptual ice cream parlor that offers a unique way of serving the dessert – using machines to combine and dispense two or more flavors of a patron’s choice. The owner Jim is a long-time resident of Cleveland, Ohio, and enjoys emphasizing his urban origins in the brand’s identity.
Twisted Ice Cream combines a maximum of four flavors of ice cream through machines into a unique twisted flavor, where the business gets its namesake.
The type used for large, important text is consistent across the brand; Bluestone for major headline style text, and Acme for subhead text. Body text is the san-serif Montserrat because of its pleasing appearance near Acme. Acme and Bluestone provide both the fun and free-form aesthetic Twisted embodies and Montserrat provides legible body text.
Visual elements take inspiration from graffiti and other street art, being vibrant, high-contrast colors and highly stylized illustration. Multi-colored twists are a repeating element that appear in nearly everything the brand offers.
Many food services have take-home brochures for patrons to keep for their own reference. Twisted Ice Cream includes a magnet in theirs to be put on a refrigerator and has the parlor’s hours of operation and contact information.
The three packaged items for Twisted Ice Cream’s retail store are a pre-twisted and packed pint of ice cream, a box of sugar cones, and an ice cream scoop.
The design uses colored twisting lines which keeps the visual identity of the brand consistent. Several of the images including the color twist and semi-transparent curving arrows are found on the brochure and on the merchandise packages.
