Category
Branding / Packaging Design
Solv, which is Danish for silver, is a fictional brand of vodka promotes its purity and sleek luxury. The packaging is a unique box which contains three 16 oz (454.6 mL) bottles, one unflavored, one citrus flavored, and one vanilla flavored.
The primary type is a thin san serif called TT Firs which promotes the aesthetic of modern elegance and higher-cost goods. The secondary type is Roboto, used for additional body copy and is easy to read at small sizes.
Colors are minimal, as vodka is a clear spirit, and as clear indicators of what flavor infusion is in the bottles. Bright, very high value colors were avoided to avoid clashing with the brand’s identity of being subtle and subdued.
The three bottles are complete with labels and a decorative box containing them in which they are sold.
