Category
Branding / Clothing Design
The Olmsted Recluse is a complete brand identity guide for a sports team. It features logo variations, a style guide, logo clear space guidelines, an image use guide, stationery designs, and clothing designs. The identity system includes business card designs, letterhead, number 10 and 9 envelopes, and a hooded sweatshirt.
Olmsted Recluse consists of a conceptual team of individuals who engage online, with their main community existing in a digital space.
The main color palette includes cyan and black. Blue hues represent solitude and provide excellent contrast against black. The typeface for the logo, called Averse, appears exclusively in large elements such as names and numbers. Designers specifically choose Averse for the primary logo due to its sharp points, which many teams use to convey a competitive nature. For all other text needs, Oswald serves as the font for headlines, while Calibri functions as the body copy font.
The secondary logo features the letter R with the same hooded shirt depicted in the primary logo placed over it. Designers use this logo when resizing the primary logo makes its text difficult to read or when they need to adjust the logo’s transparency.
The brand identity guide and identity system include business cards, letterhead, number 9 and 10 envelopes, and a hooded sweatshirt.
